The primary aim of link building is to get other websites to link back to your own website.Many marketers and business owners are extremely interested in building links to drive referral traffic and increase the domain authority.
Why link building?
Google algorithms are very complex and continuously evolve with time. This is done to bring out quality content published on websites and all social media platforms. Now, how does this affect business owners? To be able to rank a website, business owners must use keywords that rank the most and is able to generate good amount of traffic. Along with this, the social media presence is an important factor to enhance ranking score. To increase the traffic to a website, social media is one great platform. Backlinks from the social media platforms and other sources are a great way to enhance traffic to the website. This helps search engine to determine which sites rank for keywords. One of the many tactics used in search engine optimization (SEO) is building links, which sends a signal to Google that your site has a good quality resource. Sites with more backlinks have higher rankings.
There is always a right, and a wrong way to build backlinks.If you wish to have a long-term reliable website, you must use only natural link building techniques. It is the process of earning links and not buying them or acquiring them through manipulative tactics.Natural and organic link building is a highly difficult and time-consuming process.A link from an authorized website has more impact on search engine results page (SERP)compared to those from a newly built website. The wrong way of building backlinks is termed as Black Hat SEO, which means a set of practices used for increasing the rank of a site or a pagein the search engine by violating the terms of service. When you tend to use such strategies, there are plenty of chances for your site to get banned from the search engines.
Some of the known black hat tactics, include:
- Content automation
- Keyword stuffing
- Link manipulationalso called as link buying
- Reporting a competitor
- Automated queries to Google
- Hidden text or link
- Article spinning
- Pages with malicious behavior like phishing, viruses, or other malware
- Creating domains or subdomains with duplicate content
- Linkfarms, wheels or link Networks
Avoid any of the black hat techniques to build links. Use the white hat or organic way to build quality links, which improvessite rankings without violating Google guidelines. We have put together few pointers to learn to build good quality backlinks.
In holistic SEO view, you try anything to make your website rank high in Google search. For this, you should have good quality content, provide with the best user experience, fast loading site, and so on. Make the navigation user-friendly and easier to make people visit your site often. Keep link building as a routine marketing activity and not any kind of magic.These links should be able to bring visitors or the target audience to your website. People who reads your site, engages in conversation with you about your products or services, read your posts, subscribe to your newsletter or buy your products. Those people will make your business thrive.